Ned Bowman

The reason to get a PhD is to become an academic, but it also can provide a great credential for not just credential, but skill and qualification for being a better consultant and a better advisor to practicing managers.

Yeah, I'm always reminded of Ned Bowman's articulation, which I've carried with me my whole academic life, of what, you know, how theory is developed.

And he says, well, the process of theoretical development is description.

So you'd have to Describe what the phenomena are.