Natural Capitalism

And she was a co-founder of Rocky Mountain Institute.

She co-authored Natural Capitalism, and one of the books we read was Donella Meadows, Dana Meadows' seminal work on systems thinking.

So, these women and many others helped establish that foundation of how resources move through systems, how feedback loops work, and why waste is often a symptom of poor design rather than an unavoidable outcome, which is what we have created in a linear world.

So, as far as what, what the circular economy is, last time I looked, there's 100 definitions of the circular economy.

Ooh.

Um, Thinking in Systems is one, is Donella Meadows, Dana Meadows, Thinking in Systems.

Natural Capitalism by Hunter Lovins.

So those are the two women that I mentioned.

I watched the documentary, and he was talking about how renewables empower the world, especially developed markets.

So I read his book called Natural Capitalism, and it talks about how carbon accounting has been ignored from economics and accounting and everything.

Somehow in that moment, I had the epiphany that, ah, what he's saying is true.

What if we could take this decentralized solution, go out and power this place that doesn't, and do it more cost-effectively, and do it in a healthier way? So that inspired me to go to Duke University, where I did the Energy Environment Master's, but also the MBA.