National Waste & Recycling Association

Right.

And so that national campaign, Mike Hoffman from the National Waste and Recycling Association, he did something amazing, right? And again, some people love it, some people hate it, but at the end of the day, Woodsy Owl says, skip the bin, turn your batteries in, Whether you believe in it or not, it's something that everybody can jump behind and basically teach.

You and I both know, you need a jingle, you need something.

We're Americans.