National Peanut Board

So how do we really invoke that spirit through our branding? And just coming aboard, like I'm just really proud of the work that our marketing team, our social team, shout out to everybody at the Pork Board for really just kind of transforming and kind of making this new campaign slogan for us.

Yeah, it's so funny because I talked to my wife last night and I was just thinking about the manufacturers, like big manufacturers, and then like you guys and National Dairy and the National Peanut Board.

And you guys seem to have better marketing than some of these other companies.

And it's like, it's crazy to me because they're these ginormous organizations.