National Confectioners Association

The company says high gas prices have worsened concerns about affordability, dampening demand for Halloween treats.

But the National Confectioners Association, which represents candy makers like Mars, says the country is just entering the peak Halloween season and it's optimistic about consumer demand.

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The market research firm Nielsen IQ finds Halloween candy sales fell 6.7 percent in the month ending October 17th compared to the same period of time last year.

The National Confectioners Association, which represents Mars, is much more optimistic about this year's holiday sales, saying high consumer demand will likely propel positive Halloween sales despite concerns about price.

I'm Linda Kenyon, NPR News.

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The candy industry, however, says consumer enthusiasm for Halloween remains strong despite the budget pressures.

The National Confectioners Association's State of Treating Report found price remained the leading factor in confectionery purchasing decisions last year, prompting many consumers to seek promotions, buy different pack sizes, and shop at value-focused retailers.

Even so, confectionery engagement remained high, with 44% of consumers enjoying treats more than once a week.

The association says 81% of Americans plan to celebrate Halloween this year, including 94% of parents with children.

I'm your co-host, Madison Hernandez.

We are joined by Carly Childhouse, Senior Director of Communications for the National Confectioners Association.

Halloween season is upon us.

Americans are starting earlier and earlier every year because we all just can't wait to get our hands into a bowl of candy.

So maybe just be aware of how much you're actually sneaking.

It could be more than you think.

So tell us, Carly Childhouse of the National Confectioners Association, where can our listeners go for more information?

Well, the one thing I will say before I tell you that is, you know, I don't know about that other 17%, but if you're in that 83%, you're in very good company.

Anna, what's your final thought this week?

Um, I received today a really exciting email from the National Confectioners Association, and I always look forward to this one every year because it's about, um, Halloween candy.

Okay.

Just a little bit of data that they cook up-

Halloween candy is getting more expensive, with candy and chewing gum prices up 32% since 2019.

Carly Schildhouse is the senior director of communications of the National Confectioners Association.

She spoke with News Nation.

Americans are incredibly enthusiastic about the Halloween season.

John Summers, USA Radio News.

Halloween candy is getting more expensive with candy and chewing gum prices up 32% since 2019.

Carly Schildhaus is the Senior Director of Communications of the National Confectioners Association.

She spoke with News Nation.

Prices aren't scaring everyone away, though.

A survey from the National Confectioners Association says 81% of Americans plan to participate in Halloween this year.

And you know, candy, Amber, will be involved.

always chocolate give me a snickers all day long all right now to today's top trending stories and real news first gigantic pumpkins weighing in take a look at the humongous pumpkins at the topsfield fair this is in massachusetts one of the pumpkins weighed in at a whopping 2 220 pounds that wasn't enough though to take the title the winning pumpkin set a new record tipping the scale just under 2600 pounds Mark your calendar for October 13th.