National brand

So when I was working at that retail store, I realized that there was a career called fashion merchandising, and I went to school at Philadelphia University, which is now Jefferson, started my career with Macy's in New York City doing product development, merchandising, and buying.

And from there I went to the wholesale side of the business, and I ultimately have been helping national brands grow.

I had done that for a lot of my career, and about eight years ago I brought it down to a local level and started my local media company, helping local businesses develop their brand.

And through Signature Styled Life, I developed that brand of that side of my business, incorporating the image consulting.