Nathan Gotch

The campaign reviewed results from the new Free Press Indiana poll conducted October 8th through 11th and cautioned against using a single poll to determine debate participation in a race where many voters are still undecided.

Quote, one poorly timed poll shouldn't determine which candidates Hoosier voters get to hear from, said Nathan Gotch, Ballard's campaign manager.

That poll closed before a single one of our statewide TV ads hit the air.

A debate this close to Election Day is especially important because so many voters are still making up their mind.

The challenge is figuring out what's genuinely new, what still works, and where brands need to show up now.

My guest on today's show is Nathan Gotch, an SEO entrepreneur, educator, and founder of Rankability.

He's also the author of AI SEO for Dummies, a new book published by Wiley that's written around principles he believes will endure as AI platforms and search behavior change.

In our conversation, Nathan and I explore how AI actually changes SEO, where AEO or answer engine optimization fits into SEO, and why chasing every new tactic can be a distraction.

That used to be a thing.

Or

guest posts that are really well-written.

Yeah.

I'm recording two more episodes next week as well.

I've got some fantastic guests like Charlie Whitworth, like Nathan Gotch, like Mark Williams-Cook coming back on the show and so many other people.

I'm really, really looking forward to diving into so many different aspects of AI search.

And I feel like I have a lot to digest and think about from our talks from yesterday at Search Knowledge as well.