it.

So just because you're good at being an operator doesn't necessarily mean you should be that operator all the time.

Again, you should try and pull back and grow and work on the growth.

Yeah, I think the early signs of numbers are pretty, pretty important.

And that's why one of my businesses I built is called Numberfied, which is all about bookkeeping with business growth.

Something that I've never had from any of my bookkeepers and my accountants over the years.

Gotcha.

being

So how much business growth do you think comes from keeping existing customers happy rather than constantly finding new ones?

Yeah.

Although the exciting bit for me is new lead generation, the reality is keeping those customers happy with great customer service is way more economical than finding new leads.

The lead generation process can be expensive, although I love to do organic and free wherever possible, but the reality is keeping a customer happy is so much easier than trying to bring in a new customer.

I was just briefly sharing with you an experience that I had.

I'm a massive advocate of good customer service.

And I had an experience a couple of weeks ago where I was actually thrown off a flight for bringing the airline's attention to the fact that they weren't looking after their customers.

So what's the strategy that you've seen that's quite common that business owners take to grow their business, but you just think, look, you're just wasting your money doing that?

What does that mean? And how can everyday professionals, not just entrepreneurs, learn to spot opportunities that others completely miss?

Yeah, so there are so many opportunities out there.

Once you tap into seeing opportunities, it's hard not to see it anymore.

So, you know, for people who say there's no opportunities, there's no future, everyone's stolen or has already executed all those good ideas.

just so far from reality now.

There's just opportunity everywhere you look.

And I think it starts with asking the right questions and finding ways of doing things that don't require high cost or high risk.

What is the most brutal setback you've experienced and how did you turn it into a breakthrough using Resilience Engine?