Natalie Gordon

We have access to our data layer, Snowflake.

So we're able to really sort of blur the lines between engineering product and lifecycle and CRM in a really fun way for the team.

And so I think we'd really miss that independence, being able to create API triggers and really think about our workflows differently.

I would miss what I know about our program or being able to dig deeper into what to discover about Lifecycle at Zero and BabyList.

And I think I know we'll get into this a little bit more later, but we started about a year ago and then really accelerated this year.

And the tech team really led the charge.

Obviously, like, you know, product and tech and engineering, those workflows are changing rapidly and that industry is changing so rapidly.

And we partner so closely with them in terms of, execution and there are stakeholders and where there are stakeholders.