So maybe what you're suggesting too, and maybe Natalie, you can talk to this, is the idea of putting together the same type of inventory or playbook of these different digital assets, either at the copyright level or ownership level, but also at the account level so that there's a bit of a roadmap for the people who have to make decisions about these things well after you're gone.

Yes, you're correct, because right now, right of publicity laws exist just in a few states.

And what we do in the exit plan, we ask specifically, do you give a permission for your AI resurrection after your death, basically, to use your name and likeness and to use your voice memos, your audio, your videos to recreate you as a digital avatar? And if it is written down somewhere in a will, at least the executor will know if it is possible or not.

It doesn't mean that it will go all well, because with the Scott Adams case, you know that he gave a permission that he could be used as an AI avatar, yet his estate objected after some accounts started posting.

So it's an interesting time and there's also some companies, I can let Natalia talk about it, but these companies are also basically helping people create avatars so that they can be used forever by family members down the road.

Not even family members.

Anybody can create Avatar from any amount of data set.

So it's just amazing.