narrative

We get the little dopamine hit of the Like button.

Then 2016 brought the Stories feature, which was a massive shift because it demanded constant ephemeral 24-hour updates.

It couldn't just be good, it had to be happening right now.

Yes.

... to learn from that experience as well.

So send it to stories@psychicsistertea.com, please.

We'd love to learn more, even if you don't want us to read it on, on our podcast, but we could just learn-

Yeah

It could just be a standard normal podcast episode.

So we are doing that standard normal podcast episode, not a bonus episode or a Pandora's Tale or anything, just a normal podcast episode.

One thing we will say vis-a-vis it being a normal podcast episode versus a peddler sale.

There are some ways in which this doesn't 100% work as a domain.

So we built a business that was doing some 30, 40 million a year with email marketing.

How did we do that? You would come to a website to learn about an author.

You would sign up for what we called an email autoresponder series, right? Those techniques still actually work right now.

So when social media came out, which was in roughly 2009, 2010, that's when it sort of emerged and people were skeptical about it.

Why still work so hard as much as you do? What are you doing this for?

Because I want to change a million lives before I die.

I have a website, stories.mindvalley.com. S-T-O-R-I-E-S.mindvalley.com.

It doesn't sell you anything, but when you go to the website, right now we're about to hit 26,000 stories of lives changed, submitted by people who have been exposed to my work.

Te reo Māori is my first language, so I don't know these Pākehā little sayings.

Kōrero, kōrero.

So waffling on.

Okay, we'll try not to do that too much.

It's the story, narrative, and brand framework.

So story is what actually happened.

Narrative is connecting the dots between the story and the brand.

And the brand is that third part.

It's the swag.

Corruption of democracy, and we've mapped this in, starting in the Philippines in 2016, most recently in the United States.

In the UK, we've looked at Brexit, right? There's a three-phase funnel where narrative warfare, right, so this is information operations, but multiplied, without the safeguards that were even there in 2018 and 2019 because by 2024 we began removing all of this, as in the tech companies, right? We went and looked at the data from the first 100 days of Trump 2.0, and the report that we came out with based on the data is Trump 2.0: Narrative Warfare and the Breakdown of Reality.

Even faster.

Mm.