Naming rights

Yes.

And the other one I've got is Naming Rights.

I like

it.

Or Naming Rights.

Dennis, Naming Rights.

Yes, that is very good.

Good night, guys.

So I think everyone's really excited about year two at Hill Dickinson.

What's it been like working with the folks at Hill Dickinson? Because I think that was a stadium naming rights deal that when it sort of popped into inboxes and popped up in headlines, I think a lot of people sort of raised an eyebrow.

Who are these people and what are they doing? Quickly became clear that there's a real local connection.

What sort of partners have they been?

Yeah, great.

I mean, who would have thought that your naming rights partner would have been two doors down from your offices? It's very helpful.

The team spent, you know, two, three years in market looking.

And it turned out the answer was literally right in front of you.

Then it's Lake Verizon Wireless.

Trump's got a bizarre, unholy oil deal going in Venezuela that we can talk about at some point, but yeah, why not sell naming rights to the lakes, and why not the states?

Yeah.

I mean, Illinois, what is that, French or something? Come on.