Yeah, since

2019.

We've been running Perform Music incubator since 2019.

And Perform is a skilling program.

And the idea is...

The music industry requires music industry professionals who are reading off the same sort of playbook that the industry understands itself as an ecosystem of startups.

Pretty much everybody in the music industry is a startup, whether you're an artist manager trying to build out clients or... a publicist or an artist who is the primary, you know, and the primary custodian, the primary concern of the music industry.

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