Museum Hack
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Search complete. 3 mentions across 2 episodes found for "Museum Hack".
Sep 4, 2026
Shaan PuriHOST
Mm.
Sam ParrHOST
So our friend Nick Gray, both you and I, one of our favorite people on Earth, he has this story where he started this business called Museum Hack, which grew to three million dollars in revenue over the course of, like, three or four years, and basically what he did was at the Met and a bunch of other museums in New York City, the museums are free, and oftentimes you can get a free tour.
Sam ParrHOST
But he was like, "The, these tours are kinda lame.
Sam ParrHOST
I'm gonna give more exciting tours, and instead of free, I'm gonna charge $200." And he would give this tour where his whole shtick was like...
12 MINS LATER
Sam ParrHOST
And I think people are surprised, but at how big things can get.
Sam ParrHOST
Our friend Nick Gray did this with museum tours.
Sam ParrHOST
It was called Museum Hack.
Shaan PuriHOST
How, how big did that get?
speaker_0NARRATOR
Her enthusiasm is the actual product.
speaker_0NARRATOR
That connects perfectly to Nick Gray's museum hack.
speaker_0NARRATOR
He transformed boring museum tours into high-energy experiences with one simple hook, promising to show five pieces of art he'd love to steal.
speaker_0NARRATOR
A small twist that changed everything.