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Muriel Tuati

Muriel Tuati

Founder & CEO of Exit 3D Studio, author of The Valuation Gap, and former buyer who evaluated 100+ acquisitions.

Jul 30, 2026

18:06
Did you later buy the business you wanted to buy when you got to the U.S.?
18:10
Yeah, the business where I got my offer accepted? Yeah, it was a marketing agency.
18:19
I have a big, you know, expertise with LinkedIn.
18:24
So that agency was doing LinkedIn.
18:26
I said, wow, what a great match.
18:29
Let's go.
18:30
And so they wanted to have, they listed the business for $3.7 million.

14 MINS LATER

33:04
Yeah.
8:48
So in, in, like lame terms or basic terms, what is an evaluation gap?
8:56
So the valuation gap is, I think, exactly what you mentioned in the intro.
9:04
It's the difference between what the seller wants for his hard work.
9:12
For example, there is a service business, construction business, and he wants to get, for example, a million dollars for his business.
9:26
And the business broker that will help him go to market will say, yeah, absolutely, I can get you that, a million dollars.
9:37
And then as a buyer, you will say, okay, this business seems okay.
9:43
They say it's doing 500 dollars.

10 MINS LATER

20:08
So are there are there simple questions where it's like, yes, like a

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