Mr Kipling

... you said, with, it's called chocolate flavoring, isn't it? It's not chocolate.

And also Mr. Kipling.

Yeah.

In the UK we have this thing called Battenberg cake.

Obviously not great for your health, but tastes absolutely, as I think, delicious.

That is a Battenberg cake, and that's what ...

Mr. Kipling are one of those old, um, brands.

I think my grandparents used to buy their, like, fondant fancies.

It's more

sort of like Mr. Kipling's.

Mr. Kipling's.

Yeah, it's like heavy German techno, like sounds like spanners in a washing machine.

And a bakewell.

A little Battenberg when in Rome.

Yeah, yeah, yeah.

You've got people in one corner popping pills, people in another corner racking up lines, and just me, Mr. Kiplinged out of my fucking... out of my gourd.

Also, like, is Del Monte woke? That's the question you're not quite asking.

But I think he is like Mr. Kipling, the other fictional business owner.

That's a heavy colonial air.

And if you look at the other Del Monte ads, which we're going to come back to, it's very much white patrician male turns up and to the delight of the...

But anyway, he's brilliant.

He exudes class as well he might.

Like Mr Kipling, he's like a made up figure to put a face on a corporate entity.

Yes.

All English country gardens and granny hats.

Yeah, she looked a bit like Mr. Kipling's bit on the side.

[laughs]

Well, I fancied her.

Oh, yeah

... "You used to fancy Agatha Christie?" [laughs]

[laughs] I love the description of Mr. Kipling's bit on the side.

[laughs]