Morgan Cooper

Even the smallest pieces of gear have a story behind them.

And Morgan Cooper is part of the family business and proudly shares about the heritage of defeat.

What is Defeat, and what kind of products are you making?

Defeat, we are a cycling sock company.

My name is Jamie Boyd, and I'm a manager on the firm services team at the AICPA.

For today's conversation, we are joined by Morgan Cooper, Marketing Director, and Jeff Jacobs, Director of Development to marketing and development leaders at Wilkins Miller located in Mobile, Alabama.

We'll explore what prompted their firm's leadership team to rethink these roles, how expectations and organizational structure will shape success, and what lessons firm leaders can apply within their own organizations.

Morgan and Jeff, thank you both for being here.

We're both excited to be here.

Can each of you briefly introduce yourself and share a little more about your roles at Wilkins Miller?

I am Morgan Cooper.

Like Jamie said, I'm the marketing director at Wilkins Miller.