Modified risk tobacco product

I think that any product that helps someone stop smoking is a win.

What oral products have that the MRTP reflects is that they have longer term data on snus, which is very, very similar to nicotine pouches.

I don't think that anyone who is considering stopping smoking and using a product, a vape or a pouch, I think they should do it.

I think the comparison to snus is exactly the point because snus product was the first product to get an MRTP.

And as Lindsay said, there's decades of epidemiology around snus.

I mean, you can see the massive impact that's had in Sweden, for example, where people do use nicotine and do use tobacco, but they don't suffer from the same level of tobacco-related or smoking-related disease as everybody else.