Moab

And then we'll do a little bit, uh, touching upon the USATF half marathon championships.

That's actually coming up in Moab in a couple of weeks.

Yeah.

Um, I did go to Korea.

We'll end this with Golden Trail for now.

Yeah.

So we're going to move Moab to next week.

We're managing child care.

And also, too, for a practical aspect, that's the funny aspect, the practical aspect, what if somebody stopped? What if there's a traffic jam and you're coming over the top? I mean, you're going slow, but I would still rather see that Jeep or a Bronco or whatever the hell it is.

Cause I don't know if you know this, Chris, they let non Jeeps into Moab.

I think that's wrong myself.

It's just a, it's just a bad idea.

Especially since Jeep is saying, I think he had on the show some weeks ago, Moab or Jeep is the official off-road vehicle of Moab.

So it should be outlawed for anything other than the Jeep would be Moab.

I mean,

Well, even at Easter Jeep Safari, you see Broncos and full-size pickups and

I am honored for our guest today.

He is an ultra endurance athlete who has completed the Moab 240 WOW and competed in the Olympic marathon trials.

He's been helping build companies for more than 30 years.

He is the author of Revenue on the Run and developed the Ultra Endurance Mindset Framework to help leaders perform under pressure, adapt when plans change, and turn adversity into execution.

That's awesome.

You talked about trying anything and everything.

And in our intro, we talked about the Moab 240.

Can you give us that story? I mean, that's a huge event and a wild accomplishment.

But that is all right.

Bit of a get back on track reset session almost after the Moab recap, which was well received.

Got a few messages around that.

Standard sort of thing, just around Benny's a nutcase.

decision pretty easy in the end, but that's all right.

That's all right.

fun and games yeah very good but yeah but no but yeah just been um I've still got to do a few more updates on my little Moab storybook which is

yeah

That's true.

The scariest thing that ever happened to me in the outdoors was truly like my own, you know, coming to understand like what Aaron Ralston did wrong kind of moment when I was in Moab and I was with a group of guys and we were mountain biking and I decided on that day I was going to go running instead.

And I had recently done a race in Moab.

So like, oh, I'm going to go run that course again.

It was really good.

Because it's not a race.

And I got a little lost, and then I got cliffed out.

And I'm in Moab, which means I have no cell phone.

And like, with shitty catered food and like it's the same people talking about like we need to change the industry for better this is where the pro industry needs to go this is where brendan march is going i wanted to create like the anti event right and this actually came from this uh concept there used to be agenda it was a trade show that started out of asr it was like the anti all the cool people went to it So we built Rupp Summer Camp.

It was in Moab, Utah this summer.

We brought in 80 distributors and other industry people like yourself, Prism Bill, to come in and drop knowledge and work together and put down barriers to build the future of where the sector is headed together.

It was really unique.

You did.

The convergence of POD coming to promo, why distributors are a friction point and how you're not a friction point in a transaction.

I mean, you brought that up, right? We had really good education and then combined with, it was in Moab, Utah, which is a sick spot with real activities and just getting people to just chill and have fun.

It was awesome.

My brain kind of flipped out on me.

But kind of as a gimmick, we took a stock sport Jeep out to Moab and hit it on all the trails out there.

And it did wonderful.

There...

You need to just be willing to learn and treat people with respect.

And this is one of those times where we can bring some of those responses back in.

Tricia, I know you're driving a Moab right now, so you'll listen later.

But always suggest to learn what you have.

It's roadshow weekend.

I stay on the road and do a wedding in Moab on Sunday and also on Monday.

So I'll be gone for several days on end.

And then my return in the middle of the night on Tuesday morning.