marketers and not you know not to toot my own horn but myself included i got put in charge of people and all of a sudden i had to learn all these new skill sets that i didn't go to college for that i had never had experience before right and i had to learn on the job and they they expect so much from you in that capacity so it is it is very very interesting i love that kevin is maybe going the opposite direction here and he's saying you know maybe i've managed people long enough

maybe i want to do what i really enjoy I'll tell you where I struggled when I went solo.

I did the same thing that you want to do, Kevin, although I don't know if you're working running teams or if you have a business.

I had a business.

It feels very alone.

And I convinced myself at the beginning, limiting belief, Preston, that I have to have someone with me, a co-founder, a partner.

I can't do it on my own.

So I love telling Kevin to find that person, but it's going to take some time and some effort to find that right person.

So you can break freedom down into a lot of different

types of freedom, physical, mental, emotional, time, financial, right? So it really depends on what freedom you're talking about.

It sounds like it's a time freedom thing there, okay? So we have to make a distinction.

We have to be smarter than to just use a cliche like freedom, right? Because we need to understand what it means for you.

And I think for everybody, it means something different.

And so I want to give you my take.

This is only my take.

Well, so this reminds me of, you know, I mentioned Chris Guillebeau last time, and actually he talks about in his book, The $100 Startup, he talks about, like, you know, I can be passionate about... eating pizza right but is anyone going to pay me to eat pizza right so like you have to find a balance he draws this venn diagram you have to find this crossover between what you're passionate about and what people are willing to pay for well

How does he know when it's time to How does he know when the timing is right?

By the fact that he's asking the question.

I mean, if everything was okay, you wouldn't ask the question.

You just keep doing what you're doing.

If you knew what the answer was, you'd keep doing what you're doing, right? So I suppose the devil's always in the detail, Preston, right? Do I keep doing what I'm doing or do I change? Well, I don't know what he's doing at the moment, right? But obviously he's not happy because he's intimated that he's created a job for himself, which means he's running out of time.

It's repetitive.

It's not giving him the rewards that he's looking for.

Even if early on you are involved in it, at some point you could end up just be directing the work, working on the vision, working with clients on their vision and things like that.

So just to give you a

bit more background, my father was in Dubai from 1973.

So I was born and raised in Dubai.

At the age of 11, we moved back to the UK.

That was 1989.

And then in 2001, 12 years later, when I graduated from the UK, I was like, I need to go back to Dubai.

I've still got friends there, family there.

Yeah.

Mm-hmm.

Is because you want to present to them their dre- Think of it like their dream outcome, their heaven.

What's their heaven? They've built a business they're proud of, they've gotten out of it, they got everything they want, now they're living life on their own terms.

That's their heaven.

Every entrepreneur I've ever met, that's their heaven, to live life on their own terms once they've succeeded as, as, in, in their business.

Okay.

Well, what's stopping them doing that? Stress, anxiety, sleep.

Mm-hmm