MNTN, Inc.

Have you tried connected TV?

We are just about to launch, um, on Mountain.

Okay.

Um, and we did a, a while ago, we couldn't get the...

I'm not sure it actually does, even though it feels more approachable.

Because there's platforms like Mountain, right, MNTN, which make it seem like if I wanted some Hunter ads on Hulu, I could probably accomplish that.

Do you have much of a sense for... how that is opening things up in the opportunity for companies like B2B or companies in the B2B space?

Well, my company, Brighter, primarily, the primary product and offer we have is CTV ads.

That is really what we do.

And I work with Mountain.

I work with Vibe.

I work with all of the CTV providers producing content.