
Mit Patel
Founder & CEO of Assurix, the UK's live-evidence trustmark for MSPs; previously founded London MSP Netstar, growing it to £8m recurring revenue before selling to Air IT in 2020.
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Jul 2, 2026
The Truth About Standing Out in a Crowded Market
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Sophie MilburnHOST
So to start us off, for those who maybe haven't seen you around the channel before, could you tell us all about your background from the beginning up until where you are today now at AssureX?

Mit PatelGUEST
Yeah, so I suppose in the MSP world, I started actually a website design company back in 2001.

Mit PatelGUEST
And I found out that I wasn't really that good at project managing website delivery.

Mit PatelGUEST
Not even the coding stuff we weren't great at, but we were doing that for sort of six, seven months.

Sophie MilburnHOST
I guess if we look more recently then, can you tell me about the start of Assurix and how that kind of came about and what that looks like now?
If Your MSP Says ‘All Good’, Can They Prove It?
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Mit PatelGUEST
The cybersecurity side aligns to the National Cybersecurity Center's Cyber Assessment Framework.

Mit PatelGUEST
The operational maturity side looks at things like SLA delivery, onboarding, offboarding, escalation and complaints.
19 MINS LATER

Lucy HarperPANELIST
And if the evidence is missing, insurers, regulators, boards and customers may not be especially sympathetic later.

Mit PatelGUEST
The important question is always, what can you prove? An MSP might say they patch monthly, monitor continuously, test backups regularly, document incidents properly.
