Mini-MBA

That makes a lot of sense.

And amongst all the things you do, the other thing, and I know this because I've been through it, you run what you call a mini MBA program.

Tell us more about that.

Right.

And so I guess from the start with the staff, a lot of my vernacular, which was probably Lilly-esque, and that confused some of the people at Purdue when I first got there, and that grew, was probably a blind spot of mine when I got here, uh, once again, and, and we've grown through that.

But probably the coolest investment that we've made is, I think, just as of last week, we've now sent 20 of our staff members through Mark Ritson and the Adweek Mini MBA 10-week intensive program.

We started with my executives, and we just went now a layer below that into most of our directors and executive directors, and we're at 20, roughly, of our 60 or so employees.

And that has opened our eyes.

Murray Calder became a great friend, RIP the captain.

Um, and through a lot of these people, I, I became more familiar with the Mini MBA, which I ended up taking, um, with, um, with Giles at Gasp, who I ended up working with, um, and learning lots more.

So there were lots of relationships built on Twitter.

Liesl McDonald is, is a very dear friend.

can make your work so much easier and better and the communication with your clients so much better.

So if one research or one resource has to be named here, I would say I did the Mark Ritson mini MBA, the one for marketing and the one for brand management.

And it changed my game because suddenly I had the language.

I had the standing.

Okay.

And certainly when we do our research at Mini MBA, we just assume around, it varies by country, but around 50% of the market is closed off to us because not only are they not trained, they don't want to be trained.

Yep.

And there is no other discipline like that-

Yep.

So yeah, but what we find is unless we can...

And, and we've examples of this, companies have almost forced a marketer into the Mini MBA, and by the end of it, they're probably our biggest disciples.

Yeah.

Since current management took over, this is Ollie and Theo Green, okay? Took the helm in 2020, Brave Bison has engineered an eightfold expansion in net revenue, locked in five consecutive years of growth in revenue, adjusted EBITDA and adjusted earnings per share.

Rather than accumulating low margin agency service hours, acquisitions like Mini MBA and MTM London have transitioned the group towards a predictable recurring B2B revenue and upstream client engagements.

Number two, high strategic optionality and the System One catalyst.

Brave Bison holds 20%, like I mentioned, in marketing decision-making platform System One.