Mini Lop

But essentially, um, they, they operate in a specialist category, which is small animals, specifically rabbits, um, which is what the Burgess Excel product is, is focused on.

And they've got a, um, relationship with Ronnie the Mini Lop.

So if anyone is a, um, a, a rabbit, um, a rabbit fan, a, a Mini Lop is a type of rabbit with the, the big floppy ears and there's a huge for kind of pet-led influencer accounts funnily enough.

There's famous dogs, there's famous cats, there's famous gerbils, you name it, there's, there's probably famous goldfish as well.

And these, you know, these, these, um, inf- these animal influencers with the help of their, um, pet parents of course, have got huge audiences.

But Burgess basically struck a deal with, um, Ronnie the Mini Lop, um, which is a super cute rabbit, very, very, um, very engaging content and basically worked with Ronnie the Mini Lop, um, for s- over the long term.

So this isn't a one-off activity, this is an annual relationship.

And essentially, um, Ronnie the Mini Lop provides eight creative videos per month.