Mike Markkula
American engineer and former CEO of AppleWikipedia
4
MENTIONS
4
EPISODES
3
PODCASTS
Search complete. 4 mentions across 4 episodes found for "Mike Markkula".
Oct 7, 2026
Michael SkokHOST
So I'm not saying you have to be Apple, but the point is Apple didn't go back ten years later and say, "Oh, we should, you know, impute the value of our products and make everything simple." Right from the get-go, they made that decision.
Michael SkokHOST
And Mike Markkula, who actually, uh, did this, uh, was very key in the early stages, even though Jobs always gets the recognition, in bringing this discipline into Apple.
Michael SkokHOST
And if you read the story, which is a fun one, you'll see that it really reflected quite significantly early on in, in even product design.
Michael SkokHOST
And that's, of course, what we're here to talk about is how does it reflect in everything you do? So hopefully that's given you a s- a s- sense of why brand is important and why it's very strategic and where you might start, uh, which is hopefully with a vision to where you'll end.
Michael SkokGUEST
And I decided it would be obvious to pick this, but fun to go to look it out.
Michael SkokGUEST
This is the original Apple marketing philosophy, which if you can't see it at the back, was January 3rd, 1977 by Mike Markkula, who was, uh, brought in as the adult supervision in those days when Jobs was kinda getting the company together.
Michael SkokGUEST
And it really didn't ever change.
Michael SkokGUEST
You know, all this time later, Apple stills use, uses this word, which by the way, I had to look up, and I think a lot of people probably did, impute, which was this notion that Apple's brand would impute the value of the product, which means represent them immediately.
Jason SnellHOST
He is going to re-enter the boardroom.
Jason SnellHOST
He is going to shake hands with Mike Markkula, who is still on the board, and they have been avoiding each other for a decade since Steve was forced out at Apple.
Jason SnellHOST
But it doesn't matter.
Jason SnellHOST
Here we are.
Jason SnellHOST
He is going to re-enter the boardroom.
Jason SnellHOST
He is going to shake hands with Mike Markkula, who is still on the board, and they have been avoiding each other for a decade since Steve was forced out at Apple.
Jason SnellHOST
But it doesn't matter.
Jason SnellHOST
Here we are.