Skip to main content
Mike Lannan

Mike Lannan

Founder of Eternity, AI keynote speaker and digital marketing strategist based in Burlington, Vermont.

Aug 25, 2026

9:37
Do they favor the businesses that buy ads on Google? Will those come up first if you search through the Google AI?
9:45
Many others have asked that same question.
9:47
Like, before AI systems, like, does Google favor those in organic unpaid results that pay for Google Ads? Google has come out straight and said that they don't have any correlation, um, between those two directly, but there's, like, an indirect effect in terms, just to kind of look for a moment at the paid ads and, um, organic listings inside Google.
10:11
If you pay for a large sum of Google Ads, you are going to get more traffic to your site.
10:18
People are likely gonna spend more time on that site interacting with it.
10:22
Google itself looks at that as a metric of, like, trust.
10:26
So if your site gets a lot more traffic and people are spending more time on it, you are gonna move up inside the organic results.
12:00
Where else should we make sure that we're up to date?
2:34
How would you explain AI?
2:37
Yeah, so I would say AI is just like any other tool, really.
2:44
It kind of depends on what you want to do with it, what your expectations are.
2:49
And any kind of predisposition to AI through science fiction slash the news can kind of create this sort of jarbled view of like, what is AI? Is it evil? Is it going to end the world? Is it going to use all of our water? Is it going to replace our jobs? I don't have a crystal ball, though I do pretty strongly believe that the cat's out of the bag, the toothpaste is out of the tube, insert any other acronym or any other synonym there for AI.
3:18
for that, that it's going to keep going and competitors are going to use it in some way.
3:23
And there's definitely ethical, efficient, practical ways that you can use AI, especially if you view it more like an assistant that's there to help you and not a replacement of you or a replacement of your teammates it's not perfect humans are not perfect but if you put in enough effort you can get these systems pretty pretty set at like an 80 effective output right now in like 60 seconds you know of doing a proper prompt or a proper training so you put in enough enough initial time you train the system, you give it access to documents or past examples of things, it will start to learn.
4:11
Just like when you hire a brand new employee day one, they're not going to be like producing for you at 100%, or even like 10%.
7:48
Is there an AI police? Is there someone out there that says this information is true, this information is false? How do you, you know, when you're talking about facts and figures or those kind of things, how do you determine that the sources that AI is pulling from are real?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.