Mike Krieger

And again, the team at Anthropic reports that this was based on direct user feedback.

Anthropic Labs lead and former Instagram co-founder Mike Krieger wrote, "The most common thing we hear, people aren't sure which product to start with.

That friction gets in the way of getting the best from what these models can do." Now, as I mentioned in an earlier episode this week, I'm not totally sold on this on a personal level because I feel like I like having more specific control, but boy do I seem out of sync with the average here.

Christian Selig reposted the announcement and said, "Can we do this with Codex too, please? The two modes are like having two parents fighting." Shanu Matthew summed up, "People don't want to interact with two to three text agents, two to three chatbot agents, two to three terminals on desktop.

Layered directly into this environment is an overhauled artifacts ecosystem.

As confirmed by Anthropic Chief Product Officer Mike Krieger, Clawed Docs, Clawed Slides, and Clawed Design now operate natively within every user session.

When an operator requests an executive presentation, the system generates fully formatted, editable slides that can be presented natively within the Cloud interface or exported directly as PowerPoint files.

When a team asks for a strategic brief, Cloud provisions a real-time collaborative document engine exportable as structured PDF or markup files.

So it's not new, but also some people are using it.

So Mike Krieger, who was one of the co-founders of Instagram, he studied behavioral science from a guy called BJ Fogg, who created the Fogg model, which is basically if you create the right prompt, And people are motivated enough and it's easy enough, they will do what you ask them to do.

And he remodeled Instagram around this.

It became more addictive and they sold it for a billion quid.

He left early and dropped out.

You developed a demo app with Mike Krieger-

Mm-hmm

... who is now the chief product officer at, at Anthropic.

And maybe it's some tea you've already heard about, but let's talk about all the stuff going on with Figma and with AI.

So just as a reminder, if we go back to 2024, Mike Krieger was the Instagram co-founder who became Anthropix chief product officer.

And he also joined Figma's board in 2025.

Now, if this is sounding familiar to you guys, like it was all over the news, but Figma had been collaborating closely with Anthropic to integrate its AI models into Figma's products.