They are going for it." So what can you, what can you tell anybody who's not familiar with, with who the Carrollwood LP, um, people are, and, like, and what this, what this means as far as having them behind you?

Yeah, I think, I, I think, uh, listen, Carrollwood LP is, uh, you know, we refer to them as private equity.

Um, they're, they're, they're not your typical private equity, in that they don't have outside investors, so the capital that they've raised is self-raised.

So they don't have limited partners or outside investors they have to answer to, uh, which typically in a private equity environment, you know, triggers the urgency around flipping a business.

Uh, Carrollwood guys, uh, like to say that they've never sold a business yet.

Uh, that doesn't mean that they won't sell a business someday.

That just means that their view is very much long-term.

And, uh, t- talk a little bit more about ARO and how this, how this is gonna, uh, unfold to the street level.

I guess what made you realize, you know, "Yeah, I'm going to, uh, head over there, you know, um, and, and run this thing," you know, a direct competitor, obviously, of the company you spent most of your career at?

Yeah.

I, I didn't, I didn't have to think about it too much.

I mean, you know, as I said earlier, um, I think I mentioned this to you, you know, I, I, I didn't leave Harley on my own.

I, I was exited out of Harley, um, you know, pro- probably because I was too pro-dealer and the culture at the time was, uh, not pro-dealer.

Um, and again, I think the reason why I am so pro-dealer is because I was taught as a, at a, at an early age of the value of a good dealer network that's engaged with the OEM.

That's number one.

So there hasn't been a lot of information on that, and a lot of people are kinda asking questions about it.