Can you give us a little bit of insight of what you were really trying to navigate to get to and then how you kind of ended up en masse?

Yeah.

I mean, when we knew that, you know, the program we were in was coming to an end and Catherine is here who helped the program and is still rolling.

But she was instrumental in us even having a brick and mortar that really wasn't even the goal.

We were OK with that.

um the pop-ups that we were doing we had like an office warehouse kind of space that we were operating out of and shipping all shipping out orders so we were okay um but she kind of pushed us to you know go further so we helped each other by getting to the studs and then after that we just seen like how sales increase how people like the in-store experience that we were able to create so once we knew the time was coming to an end which we knew it wouldn't be forever um our mindset was just trying to find the next best place for us.

So we kind of evaluated, like, of course, all the different areas of town from Fountain Square to Mass Ave to Broad Ripple, like culturally, and then foot traffic wise.

Is that all kind of organically coming to y'all or is there collaborations that you've sought out that you want to bring in?