Mike France

Basically, almost all the brands are offering there.

I mean, Mike France, the CEO of Christopher Ward, was there, as was Jonathan from Brew.

I mean, yeah, you know, the real principles behind the brands are all there.

Yeah.

And that was probably in about 2012, 2013, something like that.

I did a similar interview, but I had Mike France from Christopher Ward and I had Giles English from Bremont.

And they were talking about their different approaches to the business.

And it was, I mean, there's a myriad other similarities and differences between the two companies.

Mike France simply did not believe that you could produce watches on an industrial scale in the UK.

He just didn't think that there was the...

You know what you have in Switzerland is multiple, multiple small suppliers who will make different components that are then assembled by expert people in factories over there.

I