Mickey Kennedy
Founder & CEO of eReleases, a press release distribution service founded in 1998; also an award-winning poet with works published in POETRY and The Threepenny Review.
2
APPEARANCES
2
PODCASTS
Aug 18, 2026
AshHOST
Right.
Mickey KennedyGUEST
So I think at the end of the day, a lot of people approach PR in a very selfish way where they just want to put themselves forward and as most prominent.
Mickey KennedyGUEST
But, you know, the most common press release that we get is a product or service launch.
Mickey KennedyGUEST
And it usually consists of here's either a new product or a refreshed product or service.
18 MINS LATER
AshHOST
thousands of email every day or even more.
Mickey KennedyGUEST
So AI has been trained on the whole volume of press releases that are out there.
Mickey KennedyGUEST
And for that reason, it's going to suggest press releases that probably will not generate earned media results.
Mickey KennedyGUEST
The reality is 97% of press releases that get issued, whether it's on the wire or not, do not generate earned media.
Mickey KennedyGUEST
And my experience with a lot of people is, hey, I tried this press release, we had something important going on and nothing happened.
16 MINS LATER