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Michelle J Raymond

Michelle J Raymond

Sydney-based B2B LinkedIn strategist, author, and founder of B2B Growth Co; host of the Social Media for B2B Growth podcast.

Sep 27, 2026

9:41
Now, what about with that in mind? What about the comments? They say like with personal accounts, if you commenting as a strategy, is commenting as a strategy something that a company page should be doing? And does it actually make any waves?
9:53
I feel like you're setting me up for success and I'm going to smash these out the park.
9:56
So I appreciate these questions.
9:57
But, you know, I absolutely believe in commenting as a company page.
10:02
I call it page advocacy.
10:03
The page should be doing just as much work to highlight your employees, your customers, industry players, just as much as what your team is.
10:12
And I kind of say, you can't expect the team to do it if the page isn't doing it.

34 MINS LATER

44:30
But you know, is there, is there a post type that you would say, here's a good one?
1:15
I wanna ask you, what are three things that are actually worth the money when it comes to LinkedIn?
1:21
Well, number one I'm gonna say, George, and it's a bit controversial, invest in your company page.
1:26
Let the brand lead your employees.
1:28
I know everybody says it's all about the employees and personal brands.
1:31
Spend time on your company page.
1:33
Why? 'Cause people are gonna follow it.
1:35
That's number one.
1:36
Yeah.

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