
Michelle J Raymond
Sydney-based B2B LinkedIn strategist, author, and founder of B2B Growth Co; host of the Social Media for B2B Growth podcast.
2
APPEARANCES
2
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
SEP 28
OCT 5
Sep 27, 2026
Why Your LinkedIn Company Page Is Failing (And How to Fix It) - with Michelle J. Raymond
9:41
9:53
10:03
10:12
44:30

Barry WestonHOST
Now, what about with that in mind? What about the comments? They say like with personal accounts, if you commenting as a strategy, is commenting as a strategy something that a company page should be doing? And does it actually make any waves?

Michelle J. RaymondGUEST
I feel like you're setting me up for success and I'm going to smash these out the park.

Michelle J. RaymondGUEST
The page should be doing just as much work to highlight your employees, your customers, industry players, just as much as what your team is.

Michelle J. RaymondGUEST
And I kind of say, you can't expect the team to do it if the page isn't doing it.
34 MINS LATER

Barry WestonHOST
But you know, is there, is there a post type that you would say, here's a good one?
#243: Everything we learnt from 24hrs at a top B2B Marketing Summit (Generate Summit 2026)
1:21
G
1:15I wanna ask you, what are three things that are actually worth the money when it comes to LinkedIn?

Michelle J. RaymondGUEST
Well, number one I'm gonna say, George, and it's a bit controversial, invest in your company page.