But what is it you're experiencing and seeing from the industry right now?

So I would love to tell you that it's something different, but it really is that.

And don't get me wrong, we're on the cusp of a new revolution when it comes to AI generation and product development.

And we're trying to stay on the forefront of it.

But with any revolution there's going to be starts and stops there's going to be bumps along the road one of the earliest things that we're seeing is as you as you aptly pointed out people will you know start off the introduction with hey this is my product just finish it up and we're good to go but one of the things that ai hasn't taken account is the reality of physical constraints right they it doesn't take into account okay we need this particular dimensional characteristics to fit all the stuff that they want so they come up with a beautiful looking piece but it's not physically realistic okay Because again, AI doesn't have the capability today of really truly understanding the physical world.

But that being said, the other issue and the more subtle one, and this is probably the more difficult one that requires a little bit more conversation with the client is they come in with their design and they are married to that design.

They believe they have visualize what they see in their mind now in an image.

well tell me about the north star how do you determine that because i can almost see somebody bring that picture like well this is my north star get to this you know what's what in your mind is the north star