Michael Potter
Australian coach and rugby league player
2
APPEARANCES
2
PODCASTS
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Jul 21, 2026
Shipping Smarter: Bikeflights Shipping Updates, RFID Tracking, and What Retailers Need to Know
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5:37Heather MasonHOST
Biggest takeaways, what are you walking away from the summits thinking, fresh on your mind, I guess?

Michael PotterGUEST
I think every single summit is improved upon- And every time I walk away with good feelings.

Michael PotterGUEST
There is always an incredible amount of positivity in the room, and as Heather said, just having attended my sixth summit since they started in Bentonville, and then Vegas, and upcoming Canada, I'm really excited for that one.

Michael PotterGUEST
I can definitely say that there's a lot of resilience in the community that attends.

Michael PotterGUEST
Whether it's folks fine-tuning their store operations or strengthening supplier relations, everyone is really locked in.
12 MINS LATER
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18:06Heather MasonHOST
I know it's a huge ask as, like, a part of a podcast, but top things that come to mind that you might share.
The Major Question Remaining after the SpaceX Stock Rally, and Europe’s Hydrazine Clock
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1:58Tom PattonHOST
Michael Potter, co-founder of the Institute for Space Commerce, says that vertical integration strategy is a superpower of Elon Musk's management approach.

Michael PotterGUEST
I think there was a fetish in kind of Western aerospace that everything should be outsourced, that you have all sorts of subcontractors.

Michael PotterGUEST
And Elon was maniacal about trying to get control vertically of everything from machining to getting control of those kind of raw materials, those inputs.

Michael PotterGUEST
And because of that, he was able to control not just the quality and not just the time, but most importantly, there's this kind of unwieldy supply chain that many aerospace companies later become victims to.

Michael PotterGUEST
once we get to this next quarterly, uh, uh, results from, uh, SpaceX, uh, it looks like early August, then you'll, then you'll start to dig into the details of this and the jury's out, right? Like, Hey, what does that acquisition mean? And is it going to be truly a credo? And, um, so I, I think the jury's still out.