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Michael Maciuca

Michael Maciuca

Director of Chemical Industry Marketing at Emerson, specializing in measurement instrumentation for industrial process applications.

Aug 7, 2026

2:46
So why is measurement so important to addressing those challenges?
2:51
Yeah.
2:51
Well, the, the simple answer here really is, you know, you can't improve something, uh, if you're not measuring or if you don't have insights into how your assets are performing, you know, in a reasonable, in a reasonable timeframe.
3:05
If you're operating blind, you really can't, you know, improve your processes, and you can't baseline, you know, where you're currently at in order to develop a, a plan for, uh, improvement.
3:15
So and the only way you can, uh, make those improvements is if you have the right measurements in place.
3:21
Otherwise, you're essentially operating, you know, blind.
3:24
So in a lot of plants we, we work with, you know, they do have a lot of, uh, measurement gaps.

18 MINS LATER

21:23
Where do you see the strongest application opportunities?

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