
Michael Lukich
Analytics executive and author; Executive Director of Analytics at Hudson Rouge with 20+ years in marketing analytics, data strategy, and consulting across Accenture, Booz Allen Hamilton, and other firms; author of The Stoic Systems Thinker and systems thinking educator.
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Aug 16, 2026
PZ104: Michael Lukich Reboots
5:34
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Michael LukichGUEST
I mean, I think any poker player will will will recognize just, you know, if you if you've looked at any, you know, Monte Carlo simulation or if you've seen kind of the, you know, hand histories over time, or just a player's graph over time, if you're an online player, you can have a particular win rate.

Michael LukichGUEST
But if you're playing a game like poker, and I use poker as an example here, we all know that variance can be a pretty big factor in that.

Michael LukichGUEST
And, you know, despite having a really good win rate, we are in the short term, you know, at the mercy of variance and at the mercy of luck.
12 MINS LATER
Why "More Effort" is Ruining Your Team (And How to Fix It) | Episode 452
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11:04
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11:22

Michael LukichGUEST
You have to oftentimes kind of rise above, right? And, you know, I go back to this is where the Stoic philosophy, I think, comes in and is really helpful because I think back to stuff like this often.

Michael LukichGUEST
You know, Marcus Aurelius would talk about in meditations how he would love to kind of think about how he would see the world from the stars and look down on it from above.

Michael LukichGUEST
And if you don't have that perspective, kind of looking down on things from above, it's hard to... it's hard to make decisions and kind of, you know, when you don't necessarily see that whole map.

Michael LukichGUEST
I think another example that this is, you know, kind of when I think back to the failures, And this is kind of more of a marketing specific example.

Michael LukichGUEST
But I think about this a lot of how the marketing industry has evolved over the years.
6 MINS LATER

