Sure.

I can't say anything specific, but, um, I'd say that, you know, the ad industry feels healthy when people meet together and you have clients and agencies and all the different, uh, networks and streamers.

Like, it's ...

Everyone is all in the same city running from venue to venue.

You know, it ...

Th- this was a, an annual ritual for so long, and then, like everything else, it got disrupted by the pandemic, and it's been coming back.

And maybe there aren't as many people as there used to participate, uh, but I would say it's, it's a bit more diverse, which is really interesting.

Mm-hmm.