Mm-hmm.

When, uh, Rashad was, wanted to become, you know, a p- a, a, a celebrity financial advisor, that's when he came to me and that's when we started building his, his brand.

And that brand kind of, you know, started to kick up, and he was able to gain 40,000 followers in about 16, 18 months.

And, but, but between those 16 and 18 months, we were using a hashtag called Earn Your Leisure.

Just something that no one else had that you can tie the content with.

So now, when you...

Back then earn- um, hashtags were really big, and you can go, like, you know, you can go, uh, viral using hashtags.

Mm-hmm.