Do you think that, like, the marketing today, like the manufacturing marketing influences, like, customers buying a lot of stuff that they maybe don't need? You know, when they see it and they're kinda like, "Ooh, maybe I need this." Do you guys experience that a lot in the shop?

I, I don't know.

Um, I mean, I think our job in the shop is to take, take, like, a, a bucket of information that a customer brings in with them, and be able to, like, lay it out on the table, and be like, "Well, here's how we've experienced all this." I mean, 'cause yeah.

I mean, I think you've got, you've got every brand that's marketing to you on every social media platform, um, or any kind of medium platform, and then you've also got Reddit, and you've also got, uh, ChatGPT telling you things.

And so, like, it's our job to take, like, "Hey," like, "Let's, let's lay out everything that you, that you've heard and, like, hear, and let's, let's kinda pick through and let's, let's...

Let me give you my perspective on, like, how we've kind of experienced these products, and, like, what we think might be best to- for you to, like, achieve your goals."

It's like, it's taken so long to get bikes with proper, um, spec'd for, like, what customers actually need and ride.

I think, I think for a minute there, they were trying to hit a moving target, because I think digitalized fit data is fairly new in, like, the grand scheme of things.

Is that right?

Exactly.

Negatively will impact the consumer and negatively impacts the health insurance companies themselves.

And when you think about the benefits, right, the, the ones that you can really feel and that's most tangible to you, right? It might be your dental bes- benefits, your vision, things of that nature for seniors matter a lot, and there's a multitude of them.

So it'll be felt, it'll be very impactful to twenty twenty-seven, and actually, this is what has been happening, transpiring over the past couple of years, because under Biden's administration, rates were terrible.

They were abysmal.

They were similar to what we were seeing in twenty twenty-seven.

Hmm.