
Michael Giannoulis
Entrepreneur and copywriter Michael (Mike) Giannulis, co-founder of Dictate and founder of the Copywriter Brain newsletter, who helps experts turn their knowledge into authority-building books.
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Sep 9, 2026
Episode 265: How to Talk Your Book Into Existence
2:33
2:42
2:50
3:01
3:09

Michael GiannoulisGUEST
So basically, I was sitting here one day and I was thinking about how I've been wanting to write a book for so long and have all these ideas in my head.

Michael GiannoulisGUEST
But I don't know if this will be me all sort of telling myself, but I always feel like I don't know anything.

Michael GiannoulisGUEST
I'm like, I don't really know anything, but then I'll be on a podcast or I'll be talking to a friend and they'll ask me something and I'll talk for half an hour, you know? And I'll say, well, this, this, this, this, and that, and that.

Michael GiannoulisGUEST
And I realized that for me, especially, um, to sit down and just teach stuff, I can do that, but it's very hard.

Michael GiannoulisGUEST
And I realized that when people ask me things, that's when I can talk and share and tie things together.
7 MINS LATER