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Michael Giannoulis

Michael Giannoulis

Entrepreneur and copywriter Michael (Mike) Giannulis, co-founder of Dictate and founder of the Copywriter Brain newsletter, who helps experts turn their knowledge into authority-building books.

Sep 9, 2026

2:30
How did Dictate come about?
2:32
Well, that's a great question.
2:33
So basically, I was sitting here one day and I was thinking about how I've been wanting to write a book for so long and have all these ideas in my head.
2:42
But I don't know if this will be me all sort of telling myself, but I always feel like I don't know anything.
2:50
I'm like, I don't really know anything, but then I'll be on a podcast or I'll be talking to a friend and they'll ask me something and I'll talk for half an hour, you know? And I'll say, well, this, this, this, this, and that, and that.
3:01
And I realized that for me, especially, um, to sit down and just teach stuff, I can do that, but it's very hard.
3:09
And I realized that when people ask me things, that's when I can talk and share and tie things together.

7 MINS LATER

10:28
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