Michael Rubin

being paid to come in.

And Copy doesn't make money for Michael Rubin.

Vintage doesn't make money for Michael Rubin.

So why would they do that? So if you just get enough people that get paid to do it, maybe their friends will like vintage or they'll accidentally like vintage.

So you don't know.

What exactly do we mean when we call somebody a collector? I hear a lot of talk about growing the hobby or growing the industry, 10Xing.

Brian Gray and I talked a couple weeks ago and Brian says Michael Rubin's focus is to increase the addressable market, to get more customers and potential customers for his sports ecosystem, including cards and collectibles, apparel, gambling, all of it.

If you're a sports fan, Fanatics wants you to be their customer and be their fan.

That doesn't necessarily mean all of them are going to be collectors, but they're going to be enjoying the action.

This is Jason Scott Talks His Way Out of It.

Thanks to James Bae Khoianu, Ernie Hershey, Michael Rubin, David Fisher, Sean Kelly, Sembiance, Benjamin Guts, Trixie the Cat, and Anonymous, along with the hundreds of other supporters on Patreon and elsewhere who have been supporting me and helping me get out of debt.

Speaking of process, my friend Kyle said to me, "It's quite a flex that your Patreon only allows people to join up at twenty-five dollars an episode." And I said, "What?" Turns out that if you've been podcasting for eight years on Patreon, over time, some of the reconfigurations, some of the remakes of how the whole thing works made it drop tiers, made it drop options for contributing to this Patreon.

Weird, huh? So it turned out that there was an entire bunch of years where people were joined up, could use it, but new people might have trouble figuring out how to become members.

[laughs]

Uh, but also there's, um, Michael Rubin is part of the ownership group of CGC-

Mm-hmm

... as I, as I understand it, and, you know, there's...

Yes.

Look, this has always been Fanatics' biggest thing, you, Michael Rubin.

How do you get all these people who love sports, who pay to watch sports, who go to games, how do we make more of those people collectors? And why aren't more of them collecting? I think because for a lot of people, collecting is a childhood thing.

And now it's becoming more and more a thing adults are doing because either they're first timers and see an investment opportunity or they're people like us, collected as kids, maybe left for a couple of years and then came back.