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Michael Bernoff

Michael Bernoff

Michael Bernoff is the President and Founder of the Human Communications Institute in Scottsdale, AZ, best-selling author of "Average Sucks," and host of The Average Sucks Show podcast.

Aug 11, 2026

10:30
Like, how, how do you resolve that?
10:32
[sighs] I don't usually like to resolve things for people that don't want them resolved.
10:37
But the ones that do want them resolved, I make suggestions.
10:40
Give an example.
10:41
If somebody wants to do something different...
10:43
So I, years ago, was on a podcast.
10:45
I was in Irvine, California, and I was in a podcast with a gentleman, and he stopped me mid-podcast and he said, "Michael, whoa, I see what you're doing here.

53 MINS LATER

63:30
Mm.
12:08
I do that, right? Yeah,
12:09
they say, how do they do that? No one says, how do I do that? Everybody says, how the hell do they do that? How do they do that? The secret to being effective is how do I do that? How do I become a person that could actually do that? And I'm gonna tell you that simple thing between they and I, if you go biblical here right now, I'll make it simple, is no false idols.
12:30
Listen, stop looking up to Gary Vee.
12:32
Stop looking up to Joe Blow.
12:34
Stop looking up to anybody.
12:35
And you start looking up to yourself because the only way if you put someone else on a pedestal, that's ridiculous.
12:40
What you can need to ask is how can I do that? The way your life transforms is when you take control of your language and say the difference between them and I and the results they're getting is they are doing something different.

9 MINS LATER

22:18
Yeah.
20:23
I'm gonna do ten pushups 'cause I'm gonna act as if I'm that person, even though maybe I'm not that person yet, if that makes sense.
20:30
It, it makes a ton of sense, and I, I love that you brought it up.
20:33
You and I are, are in synchronicity on so many things.
20:35
I, uh, first off, I know what Jordan meant by that.
20:38
I believe I saw that online.
20:39
And I would, I will bring up, I don't know his...
20:43
I can't speak for him, but I can speak for me, is when you act as if, and it's like basic Zig Ziglar stuff back in the old days, "Act as if you're this, act as if you're that," you're better off putting it out there.

31 MINS LATER

52:25
... wrong or not, not as effective as possible yet.
speaker_3AUDIENCE
2:54
all of us.
2:54
Anyone from New Jersey? Another angry guy? Good.
2:57
Okay, good.
2:58
Topanos is real.
2:59
If you haven't seen that show, that's just legit.
3:02
Rockaway.
3:03
Taylor Ham and Egg Sandwich.

37 MINS LATER

39:51
Why don't we say people that are in early recovery? Give us a strategy that works every time.

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