What was some of the things you remember from working at Apollo that you enjoyed and yeah, what were some of the highlights?

I mean, I have great memories of my time at Apollo, especially because when I joined, it was a very exciting time where they were actually investing in marketing and brand.

And that was a great moment because we took what they were.

They already had a great product and they already had some people organically talking about Apollo.

But when we came in at that time, it was like we started the conversation with them, with the customers and with people that already loved the product.

And that was like such a differentiator because when the company decided to stay away from all this, you know, B2B seriousness and all, you know, like that, you know, people seem to associate, I know many people say this, but it's also true.

It's said a lot because it's true.

So the question to you is like, How do you get people to create content that are employees, employee advocacy? How do you get them to do it consistently and do it well and do it authentically without spending their whole day doing it?