Merchant category code

And they're taking a lot of different ways of cleaning up their portfolio.

Some are prohibiting MCC codes.

Some are not taking startups.

Some are calling their merchants.

A lot of e-commerce merchants are using Ethica Verify, RDR, and CDRN, right? Well, I'll just give a refund, the chargeback goes away.

The problem is, is that the issuing bank still had an angry customer calling them, right? So I think the elegance of what MasterCard has done is they have incorporated a different metric that actually encapsulates how risky a merchant's business model is, regardless if they're using these tools correctly.

Are they doing that by MCC or by historic? They're doing it at the mid-level.

They're

Yeah.

Y- you can talk about MCC codes all you want, but different, different merchants will use different MCC codes for different states-

Oh, yeah

... different countries.

And for the simple reason that they can move and change dependent on kind of the experience from those specific verticals.

So if you're in that bucket, if you're working on a very specific MCC code, yes, is the answer to that.

We will look at that sort of chargeback threshold rate and that is generally because there has been a risk model that has been made or done inside the acquirer different acquirers have different approaches to risk other acquirers sometimes can get away with slightly more risk than others because of their overall kind of relationship or amount of volume that they may have elsewhere that kind of brings down their overall risk so One and two, unfortunately, are not the same.

Vamp is, yes, as Justin said.

But like for gaming book, that's pretty good.

Well, it depends on the MCCs, right? Because now you've got digital goods companies.

Oh, digital goods.

Yes, let's talk about digital goods.

7994.

7994, the skill gaming MCC, that's also quite prevalent now as well.

But issuers are changing their opinions on these MCCs.

And so the acceptance is dropping.

you look at the taxation element of that as well? I think we're in this place now where you know, marketplaces are bigger than they've ever been.

And they straddle multiple sections, uh, sectors and platforms are now in so many MCC code verticals, right? Like they're kind of going very, very mainstream.

This is part of the world.

I love working in because of that.