Men's rights movement

Now, before the s- rise of social media, how did these manosphere ideas get out there, or did they?

So the men's rights movement goes back to the early '70s, and what's interesting about that is it was very much in step with second wave feminism, which was examining the impact of gender roles on women.

There were a group of like-minded men who were like, "Hey, gender roles are just as toxic for men.

Let's unpack those." And over time, that sort of evolved into a more of a grievance-based movement, where you had people like divorced dads who felt like they were paying too much alimony or they didn't get custody, and men who were angry about the entry of women into the workforce.

... which is really crucial to understanding the early manosphere.

The first online pickup forum for pickup artists started in 1994, um, so that's really early.

And early men's rights websites follow in the late 1990s.

And then in the mid-2000s, you have this big bestseller by a journalist named Neil Strauss, The Game, and then VH1 has this dating show called The Pickup Artist.

Red Pill.

Thanks, Mr. Men's Rights Activist.

99% of us are not in prison.

So if you're in prison, true, correct.