Menlo F. Smith

In fact, sweet tarts started out as pixie stick sugar pressed into pills at an antacid factory in downtown St. Louis.

Yeah, John and Menlo Smith went ham on candy, so much so that they were hired by Quaker to develop the Willy Wonka candy line.

Like I said, nerds, gobstoppers, Laffy Taffy.

Eventually, Quaker didn't care to hold on to the candy line, so Menlo took it.