Meltham

Right? The hats thing.

Okay? So I'll play at Meltham.

I can't go in the clubhouse with my hat on.

So instead...

And it's sort of, I often don't think it's even like younger members.

I think it's potentially just what they might see as new members or people that even just do things differently to what they might do them.

Um, And you see, I think you see in all the clubs, I'm not just singling out Meltham, but I do think a lot of the clubs that I've been to that are at that struggling mid tier, you know, 15, 1600 quid a year, which Like cost of living, man.

Think about it.

I can restock the shop floor." It just doesn't exist on Shopify, and you're like, "Hmm, why not?" Um, so we built it.

Um, and we've launched it for, uh, one of our first equestrian clients, um, R&R Country, uh, just across in Selby, local to us, and another showroom down in Meltham, Mulberry.

Um, and then we've got, uh, one or two other eCom, um, equestrian brands that are asking for it who've also got point of sale and showrooms.

But then you're imagining, hang on, if, if they're having this problem-

It's something I, I, actually I do need to check and look for the wildlife.

Well, there, there's an app, like this Meltham app, and you can record bird sounds-

Oh

... and it'll tell you what species they are.