Melon

From how watermelons are displayed and promoted to what shoppers are looking for when they walk into the store, understanding the retail side of the business can help growers and shippers better position their products for success.

Welcome to Inside the Melon, the watermelon industry podcast, an original podcast series from the National Watermelon Association.

I'm George Zispanski.

I'm the executive director of the National Watermelon Association.

so doug thanks for joining us and giving us a look at the retail side of the watermelon business it's always just so important for us to hear from the people who are working with consumers every day and to better understand what goes into making a product successful once it reaches the store I hope that today's conversation also serves as a reminder that we're all part of the same industry from growing and producing watermelons in the field to the retailers doing the good work of putting them in front of consumers.

And the more we understand what's going on for each of our partners through the supply chain, the better position we are to grow the category and keep consumers coming back for more.

And thank you to everyone for listening to Inside the Melon, the watermelon industry podcast brought to you by the National Watermelon Association.

Be sure to join us each month as we bring you conversations with industry experts, researchers, growers, and leaders who are helping shape the future of the watermelon industry.

That sounds so sweet.

Honeydew.

Who doesn't like a honeydew? They're just sweet little melons, right? Who doesn't like a nice honeydew? The honeydew list.

Now you're thinking, all right, well now I have a purpose.

melons? Like, what's the difference between the yellowing and the greening? Are they both cut? They're both cut?

They're melons.

Melons, yellow, and what are melons?

Green.

Melon, I was on about.