Uh, so are you able to sort of shed any light on how you guys go about it and what, and what you find works?

Yeah, sure.

And I think in the run-up to our one million subscribers, right? We had this culture that we built that was hyper-focused on the five, six things that we had to accomplish because we knew that is what is going to definitively get us to a million, and that worked great.

And so it was highly cross-functional, hyper-focused, as I mentioned, and everybody knew what they had to do.

In this next era, particularly with, with what is happening with discoverability and traffic patterns, and also, as Graham earlier mentioned, there is so much of competition in terms of subscriptions.

It is a model that's being embra-embraced across the board, particularly within media.

The next sort of phase of this, it needs to be more expansive, it needs to be more experimental, and there needs to be a lot of trying, and testing, and iterating to see where we get to.

Megha, what do you think? How, how are you feeling, uh, gloomy, uh, versus, uh, optimistic compared to a year ago?