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Megan McCoy

Associate Professor and Program Chair of Personal Financial Planning at Kansas State University, licensed marriage and family therapist and certified financial therapist.

Aug 4, 2026

0:24
Is it something that I think makes a ton of sense, but like they've not heard of until now?
0:29
Yes.
0:29
I'll start with what a financial therapist is and then go into how I got into it.
0:33
So financial therapy is a discipline that has financial planners, financial coaches, and therapists cross-training on the intersection between money and wellbeing.
0:44
Right now, the Financial Therapy Association, I think the last membership profile had about 60 to 70% were financial professionals, whereas 40 and 30% were emerging family therapists or psychologists.
0:55
And so Really, the education, the credentialing, the training is looking at that intersection between money and well-being.
1:02
That's really how I became the first certified financial therapist.

25 MINS LATER

25:37
Like what else have you seen and what other topics come up a lot frequently on your end here?
19:55
Mm-hmm.
19:55
But I think what it took for me is I had to be more intentional of making plans, of, of tracking my spending, of creating a budget, and that meant I didn't need to eat ramen for two weeks straight to go to Cancun.
20:09
I needed to find balance because if you're, um, living in a scarcity mindset that I can't live my life while I'm paying off this debt, what's gonna happen is kind of like a binge in the food, like, literature.
20:20
You're gonna starve yourself until you eat everything.
20:24
And so I think that it's not about living in poverty when you have a lot of debt, but living within your means and spending intentionally, like spending on the things that make you happy and putting the rest aside.

12 MINS LATER

33:03
Yeah.
33:04
Yeah.
33:04
And then after that is understanding investments.
19:25
Mm-hmm.
19:26
But I think what it took for me is, I had to be more intentional about making plans and of tracking my spending, of creating a budget.
19:34
And that meant I didn't need to eat ramen for two weeks straight to go to Cancun.
19:39
I needed to find balance because if you're, um, living in a scarcity mindset that, "I can't live my life while I'm paying off this debt," what's gonna happen is kind of like a binge in the food, like, literature.
19:51
You're gonna starve yourself until you eat everything.
19:54
And so, I think that it's not about living in poverty when you have a lot of debt but living within your means and spending intentionally.
20:03
Like, spending on the things that make you happy and putting the rest aside.

14 MINS LATER

33:41
Yeah.

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